Tuesday, January 29, 2008

vrooooomm!

Finally, finally, finally, I’ve started taking driving lessons. I’ve been dying to grab the wheel and drive around for quite some time now..
And when I look around, I’m not the only one who’s in this auto-frenzy. The whole world’s going car-crazy!





The Nano episode of course. One man’s dream, a company’s triumph-Tata Motors’ success story. The engineers have achieved the near-impossible, and the marketing teams are at work to figure out the strategy to market this miracle machine.
With one hand cradling this baby, Tata motors’ other hand is inching towards acquiring moving monsters Land Rover and Jaguar from the German king Ford.And the German company Bosch, which had a hand in the manufacturing of the Nano, is now eyeing the small-car market in India.

Umm, all these small cars are cute, they conserve space and all, but personally prefer monster machines. As with bikes, the bigger, the better!

Mahindra & Mahindra is all set to roll out 10 new vehicles in the next 3 years. The company which already boasts of Scorpio and Bolero( my favs, by the way) will be launching 4 new platforms including a multi-utility vehicle Ingenio(now that’s a bad name! ) and a new version of Scorpio.



Tata Indica, the original small car, is getting an all-new avatar with plenty of rear saet comfort and leg-room. it looks familiar to eh original version, but all its features, including the engine, have been changed.

And Fiat is reinventing itself with the Linea,Grande Punto and Palio Stile.
Maruti Suzuki is now increasing the mobile service centers to ramp up the customer experience. Seen that new advertisement?

Too many boring facts? Well I just started to drive an automobile for the first time in my life! So I’m obviously interested! Vroooooooomm!

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